Senior Manager, Marketing Analytics
Company: National Funding
Location: San Diego
Posted on: October 19, 2024
Job Description:
Senior Manager, Marketing Analytics
- Hybrid Schedule, working onsite 2-3 days per week. Full Time,
Monday-Friday
- Exempt Salary Range: $150,000-$191,000. Position eligible for
additional incentives including bonus, 401(k) match, health and
welfare benefits, amazing culture, growth opportunity and
more!!
- Location: San Diego, CA (La Jolla/UTC)
Job Summary:
We are seeking a highly skilled and experienced Senior Manager of
Marketing Analytics to join our dynamic team. In this role, you
will lead the development and implementation of advanced marketing
models and analytics to drive our marketing strategy and optimize
our marketing efforts. You will be responsible for marketing
campaign analytics, multi-touch attribution, funnel analytics,
growth analytics, and more. The ideal candidate will have a strong
background in data science and analytics, extensive experience in
marketing analytics, and proven leadership capabilities.
What You'll be Doing:
- Guide the design and implementation of predictive models to
support marketing strategies, including customer segmentation,
propensity modeling, and customer lifetime value (CLV)
analysis.
- Oversee the development and deployment of machine learning
algorithms to optimize marketing efforts and drive business
growth.
- Analyze direct mail campaign performance and provide actionable
insights to optimize ROI.
- Utilize A/B testing and other experimental designs to measure
the effectiveness of direct mail initiatives.
- Develop models to predict response rates and conversion rates
for direct mail campaigns.
- Develop and refine multi-touch attribution models to understand
the impact of different marketing channels on customer
conversions.
- Work with cross-functional teams to ensure accurate data
collection and integration for attribution analysis.
- Conduct and oversee funnel analysis to identify bottlenecks and
opportunities for improvement at each stage of the customer
journey.
- Provide strategic insights on conversion rates and recommend
strategies to enhance the customer experience and increase
conversions.
- Analyze growth metrics and identify key drivers of business
growth.
- Develop and implement strategies to optimize customer
acquisition, retention, and monetization.
- Analyze results from creative tests in marketing campaigns to
determine the effectiveness of different creative
approaches.
- Provide actionable insights and recommendations to the
marketing team based on creative testing outcomes.
- Collaborate with creative teams to optimize content based on
data-driven insights.
- Oversee the creation and maintenance of dashboards and reports
to communicate key metrics and insights to stakeholders.
- Present complex data analysis in a clear and concise manner to
non-technical audiences.
- Collaborate with marketing, product, and engineering teams to
align data science initiatives with business objectives.
- Lead and mentor a team of data scientists and analysts,
fostering a culture of continuous learning and
development.
- Oversee the recruitment, training, and professional development
of team members.
- Ensure the team delivers high-quality, timely, and actionable
insights to drive marketing strategies.
An Ideal Candidate Looks Like This:
- Master's or Ph.D. in Data Science, Statistics, Computer
Science, Marketing Analytics, or a related field.
- 8+ years of experience in data science or analytics, with a
focus on marketing analytics.
- Technical Skills:
- Proficiency in programming languages such as Python or
R.
- Strong experience with SQL and data manipulation.
- Expertise in machine learning frameworks and libraries (e.g.,
scikit-learn, TensorFlow, PyTorch).
- Experience with data visualization tools (e.g., Tableau, Power
BI, matplotlib, seaborn).
- Analytical Skills:
- Strong statistical and analytical skills, with experience in
experimental design and A/B testing.
- Ability to interpret and communicate complex data insights to
stakeholders.
- Marketing Knowledge:
- Deep understanding of marketing principles and
practices.
- Experience with multi-touch attribution models and funnel
analytics.
- Specific experience with direct mail marketing campaigns is
highly desirable.
- Familiarity with creative testing methodologies and
analytics.
- Leadership Skills:
- Proven track record of leading and developing high-performing
teams.
- Excellent problem-solving skills and attention to
detail.
- Strong communication and presentation skills.
- Ability to work collaboratively in a team environment.
Why National Funding?
- Growing, successful company preparing to almost double in size
over the next three years (this is your opportunity to get in on
the ground floor)
- Positive, energetic, passionate, business casual environment
with management who committed to your success
- Fantastic benefits package including a 401(k) match
- Numerous employee events throughout the year, including our
annual traditions such as a Day at the Del Mar Racetrack, Holiday
Party, Employee and Family Picnic, sporting events and more.
National Funding serves the small business community. Since 1999,
we have provided more than $3 billion in funding to over 50,000
customers to support their working capital and equipment financing
needs. We are one of the country's largest private providers of
small business loans, having funded more than $3 billion to help
small businesses grow. Our personal approach helps strengthen small
business owners and we pride ourselves on being a resource they can
trust. We are believers in small business owners.
National Funding is an Equal Opportunity Employer.
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Keywords: National Funding, Huntington Beach , Senior Manager, Marketing Analytics, Advertising , San Diego, California
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